Clarity before activity
We make the objective, audience, economics and decision route clear before the calendar fills up.
Built to do one thing completely.
Campaign work was scattered, strategy in one deck, media in another agency, creative and PR somewhere else. Gimmax was formed to bring it back together, in a team dedicated to campaigns and accountable for the outcome.
Our focus Integrated campaigns, planned, produced, run and measured end to end.
Our base Lagos, with partners and delivery across markets.
Built for the spaces between disciplines.
The most important campaign decisions rarely belong to one department. The audience changes the media. The media changes the creative. The response changes the next message.
That is why Gimmax exists. It was carved out of years of work across media, design and digital, then deliberately narrowed to the campaign so the discipline gets a dedicated team rather than a studio doing a bit of everything.
A small senior core leads every brief and brings in the right specialists, production partners and market expertise at the right time. Clients get the depth of a wider network without becoming the person responsible for managing it.
Three principles guide the work.
Simple enough to remember. Specific enough to change how a project runs.
Integration in the work
Specialists share one brief, one lead and one view of performance, not just the same meeting.
Control stays with you
Accounts, data and finished assets remain yours. Costs and decisions remain visible.
Local understanding. International perspective.
We plan for the market in front of us, combining Nigerian regulatory and media understanding with regional partners and specialist collaborators wherever the brief leads. Cultural intelligence is built into the team from the start.
The team is built around the brief.
You work with senior people close to the decisions, supported by the specialists the job actually requires.
- Senior strategic and client leadership
- Media, performance and measurement
- Creative direction and production
- Digital, communications and experience specialists
Tell us what needs to grow.
Bring the business goal. We will bring the right questions, the right team and a straight answer on whether we can move it.