Audience and channel planning
Reach, behaviour, context and journey mapped into a channel mix with a defined role for every placement.
Media planning, buying and performance
We plan, buy and optimise media across Meta, Google, TikTok, TV, radio, press and out-of-home. Every placement has a defined job, every cost is visible and every week is reported against the business target.
What the work needs to do.
Budgets go further when every channel has a job. We plan paid media as one portfolio, with reach, response and frequency modelled against the business target before anything is booked.
Then we manage the detail daily: bidding, audiences, creative rotation and budget moves driven by live evidence. Media costs stay separate from our fees, your accounts stay yours, and reporting tells you what moved and what we are changing next.
What you get
Every scope is shaped around the brief. These are the core workstreams we can bring together.
Buying and negotiation
Platform setup, publisher negotiation and placement management with media costs kept distinct from agency fees.
Performance optimisation
Daily and weekly decisions on audience, creative, frequency, bidding and budget based on live evidence.
Cross-channel reporting
One view of delivery, response and commercial movement rather than a stack of disconnected platform screenshots.
How it moves
Clear stages keep the work decisive without making it rigid.
- 01
Forecast
We model reach, response, frequency and cost against the business target.
- 02
Plan
Channels, formats, phasing, measurement and contingency are documented before booking.
- 03
Activate
Campaigns launch with tracking, quality control and clear ownership in place.
- 04
Improve
Budget moves towards useful performance, with changes and implications explained.
This is a good fit when…
- Brands investing across several paid channels
- Growth teams that need reliable acquisition and clearer attribution
- Campaign leaders who want transparent media economics
Questions about media & performance
Do we retain ownership of our advertising accounts?
Yes. Your accounts, pixels, audiences and campaign history stay under your ownership. We take the access needed to operate them, nothing more.
Which channels do you buy?
We plan and buy digital platforms, search, online video, creators, broadcast, audio, print and out-of-home. The recommendation depends on the audience and objective, not a preferred inventory list.
How do you report performance?
Reporting connects spend and delivery to agreed business indicators, explains changes made during the period and states the next decisions clearly.
Need media & performance?
Share the outcome, audience and timing. We will come back with the right questions and a clear next step.