Business and audience framing
A precise definition of the change the campaign must create, the people it must move and the evidence that will count.
Campaign strategy and integrated management
We turn a business target into a campaign the whole company can execute, covering the audience, the message, the channels, the budget and the calendar, led end to end by a senior team.
What the work needs to do.
Big campaigns fail in the gaps between departments, agencies and markets. We close those gaps before launch. The commercial objective, the audience and the measure of success are fixed first, and every later decision is built on them.
Gimmax can lead the whole programme or the strategic centre of it. Either way, you get a plan people can execute, decisions that stay connected and a senior team accountable from the first workshop to the final review.
What you get
Every scope is shaped around the brief. These are the core workstreams we can bring together.
Campaign architecture
One organising idea connecting the message, channels, content, moments and calls to action.
Channel and budget design
A practical allocation across media, production and agency work, with the role of every line explained.
Integrated programme management
One calendar, one decision trail and one senior lead coordinating internal teams, partners and suppliers.
Measurement planning
Targets, tracking and review points agreed before launch so the work can improve while it is live.
How it moves
Clear stages keep the work decisive without making it rigid.
- 01
Align
We turn the business context, audience, target, timing and constraints into one useful brief.
- 02
Design
We build the campaign system and make the important strategic choices visible.
- 03
Mobilise
Teams, partners, approvals, production and media move against one shared plan.
- 04
Optimise
Live evidence drives clear weekly decisions and a useful final review.
This is a good fit when…
- Marketing teams planning a launch, repositioning or major campaign
- Organisations coordinating several agencies, markets or internal stakeholders
- Leaders who need a clear plan before committing significant budget
Questions about strategy & campaigns
Can you lead a campaign while working with our existing partners?
Yes. We can own the integrated plan and delivery rhythm while specialist partners remain in place. Roles, approvals and reporting are agreed at the start.
How long does strategy take?
A focused campaign strategy usually takes two to four weeks. Larger multi-market programmes take longer because research, stakeholder alignment and partner planning need more time.
Do you support execution as well as planning?
Yes. Strategy is most useful when it stays connected to production, media, communications and optimisation. We can lead the full programme or hand over a documented plan.
Need strategy & campaigns?
Share the outcome, audience and timing. We will come back with the right questions and a clear next step.